Speirs Aumann: A Seamless Transition in Legal Branding
Speirs Aumann, a distinguished boutique law firm in Cape Town, embarked on a rebranding journey to reflect the inclusion of a new partner, evolving from its former identity as SB Attorneys. Imago Visual was tasked with maintaining the essence of the original brand while seamlessly integrating the new dynamic brought by the partnership.
Industries
Legal and Professional Services
Challenge
The main challenge lay in updating the firm’s brand identity to reflect the new partnership without losing the established trust and recognition of the original branding. It was essential to maintain continuity while also marking a new chapter in the firm’s history.
What we did
- Crafted a new logo that retains the original colour palette and stylistic choices of typeface, ensuring a smooth transition and maintaining brand consistency.
- Incorporated design elements that symbolised the new partnership and the firm’s forward-looking approach, subtly acknowledging the firm’s evolution.
- Developed a full suite of brand identity materials that preserved the firm’s prestigious reputation while welcoming the new partner’s influence, reflecting both continuity and renewal.
