KHRU: Advancing Kidney Health Research

The Kidney and Hypertension Research Unit (KHRU) at the University of Cape Town is dedicated to pioneering research in kidney health and hypertension. Imago Visual was commissioned to develop a brand identity that communicates their commitment to groundbreaking medical research and enhancing patient care.

Industries

Medical Research
Academic Health Sciences

Challenge

The main challenge was to design a logo that embodies the scientific rigour and compassionate care that KHRU represents. The logo needed to be professional, easily recognisable, and resonate within the medical and academic communities.

What we did
  • Developed a logo that integrates medical symbols with abstract shapes, reflecting the complexities and importance of kidney health and hypertension research.
  • Chose a palette of blues and greys to symbolise health, trust, and tranquillity, ensuring the logo maintains a professional appearance.
  • Selected a clean, modern typeface to enhance readability and complement the scientific nature of KHRU.
Client

Kidney and Hypertension Research Unit (KHRU), University of Cape Town

Project Date

2017

Category

Brand Identity and Logo Design

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Logo of KHRU, designed by Imago Visual, symbolising advanced research in kidney health and hypertension.
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