Jane Parkin Homoeopath: Creating a Trustworthy Brand Identity
Jane Parkin, a professional homoeopath based in the United Kingdom, specialises in holistic and natural health solutions. Tasked with developing a brand identity, Imago Visual aimed to reflect the professionalism and trustworthiness of her practice, ensuring it resonates with the values of holistic health.
Industries
Healthcare
Wellness
Challenge
The primary challenge was to design a brand identity that encapsulates the professionalism and holistic approach of Jane Parkin’s practice. It was crucial for the logo to convey trustworthiness and be both simple and memorable.
What we did
- Crafted a logo with the name “Jane Parkin” in a sleek, modern typeface, underscored with a soft green line to signify health and vitality. The secondary text “Homoeopath RSHom (U.K.)” uses a lighter typeface to highlight her professional credentials subtly.
- Employed a calming green hue to symbolise health and tranquility, supporting the holistic nature of homeopathy, while maintaining a professional and clean look.
