HPALS: Energising Research in Health and Sports Science
The Health, Physical Activity, Lifestyle, and Sport (HPALS) Research Centre at the University of Cape Town is a leading entity in health and sports science research. Our task was to create a brand identity that reflects their dedication to advancing health, physical activity, and sports science through innovative research.
Industries
Health and Fitness Academic Research
Challenge
The challenge was to develop a logo that encapsulates the core values of HPALS, including health, wellness, physical activity, and scientific research. The design needed to be modern, professional, and reflective of the Centre’s dynamic nature.
What we did
- Designed a logo featuring elements that represent physical activity and health, using abstract shapes to convey movement and vitality.
- Utilised a vibrant colour scheme to symbolise energy, health, and innovation, ensuring the logo stands out and conveys the Centre’s focus.
- Selected a modern, clean typeface to ensure the logo’s text is clear, professional, and complements the dynamic elements of the design.
Client
Health, Physical Activity, Lifestyle, and Sport (HPALS), University of Cape Town
Project Date
2019
Category
