Health Economics Unit: Visualising Health Economics Research

Imago Visual has been partnering with the Health Economics Unit (HEU) at the University of Cape Town for over 15 years, supporting their mission to enhance health systems in Sub-Saharan Africa. This project involved the design and production of rollup banners that effectively communicate HEU’s dedication to health economics research, training, and policy advocacy.

Industries

Healthcare
Academic Research

Challenge

The main challenge was to create banners that are visually striking yet convey complex health economics concepts in a manner that is accessible and engaging for diverse audiences at academic and professional events.

What we did

Ensured that the design aligned with HEU’s existing branding guidelines to maintain a coherent visual identity across all communication materials.
Incorporated essential information about HEU’s impactful research, comprehensive training programs, and influential policy work to both educate and engage viewers.
Managed the entire print production process, ensuring that the banners were made with high-quality materials suitable for the demanding environment of various conferences and seminars.

Client

Health Economics Unit, University of Cape Town

Project Date

2019