GEM-CARN at UCT: Innovating Global Emergency Care

The Global Emergency Care Research Network (GEM-CARN) at the University of Cape Town is dedicated to revolutionizing emergency care in under-resourced areas worldwide. Our role was to forge a brand identity that mirrors their groundbreaking work and commitment to global emergency care innovation.

Industries

Healthcare
Academic Institutions

Challenge

GEM-CARN needed a brand identity that communicated their commitment to pioneering emergency care solutions. The challenge was to encapsulate the essence of their mission in a logo that was both compelling and relatable to a global audience.

What we did
  • Designed a logo that combines elements of the globe and healthcare symbols, representing GEM-CARN’s worldwide impact and focus on emergency care.
  • Utilised bold, reassuring colours and strong, clear typography to reflect the network’s dedication to reliability and effectiveness in crisis situations.
Client

Global Emergency Care Research Network (GEM-CARN), University of Cape Town

Project Date

2020

Category

Brand Identity and Logo Design

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Logo of GEM-CARN designed by Imago Visual, symbolising global emergency care innovation.
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