Fruit and Veg Pledge at UCT: Promoting Healthy Eating Choices

The Fruit and Veg Pledge, a vibrant campaign at the University of Cape Town (UCT), aims to inspire students to increase their intake of fresh fruits and vegetables. This initiative advocates for healthier dietary choices among students, fostering improved well-being across the campus.

Industries

Education
Health & Wellness

Challenge

The primary challenge was to develop a logo that effectively communicates the campaign’s goals and motivates student participation. The design needed to be dynamic, appealing to a youthful demographic, and memorable.

What we did

Crafted a logo that combines a hand symbolising commitment and an apple, representing fresh produce, to visually communicate the pledge to healthier eating habits.
Developed a comprehensive branding strategy that highlights the benefits of consuming fresh fruits and vegetables, utilising the logo’s visual appeal to reinforce the campaign’s message.

Client

University of Cape Town - Fruit and Veg Pledge

Project Date

2018