AIRU: Pioneering AI Research at UCT
The Artificial Intelligence Research Unit (AIRU) at the University of Cape Town leads the way in AI research and innovation. Tasked with creating a compelling brand identity, we showcased AIRU’s commitment to pushing the boundaries of AI technology.
Industries
Academic and Research
Technology
Challenge
The primary challenge was to develop a logo that encapsulates the essence of artificial intelligence while maintaining a modern and sophisticated appearance. The logo needed to resonate with both the academic community and industry professionals.
What we did
- Developed a logo that incorporates elements of neural networks and data nodes, symbolising the interconnectedness and complexity of AI research.
- Chose a sleek and contemporary design to represent the forward-thinking approach of AIRU.
- Selected a modern and clean typeface that complements the graphical elements of the logo, ensuring readability and sophistication.
Client
Artificial Intelligence Research Unit (AIRU), University of Cape Town
Project Date
2022
Category
