HFSA: Designing a Dynamic Identity for Healthy Futures South Africa

Healthy Futures South Africa (HFSA) is a pivotal initiative housed within the Family Community and Emergency Care (FaCE) at the Faculty of Health Sciences, University of Cape Town. Tasked with developing a logo, our goal was to embody HFSA’s dedication to health equity, inclusivity, and social responsiveness, underpinning their educational and research efforts.

Industries

Health Sciences
Academic Health Programs

Challenge

The main challenge was to create a logo that captures the dynamic and progressive ethos of HFSA, promoting health equity and collaborative practices. The design needed to resonate with a diverse group of stakeholders, including healthcare professionals, academic colleagues, and community partners.

What we did

Crafted a logo that features elements symbolising movement and progression towards a healthier future, utilising circular and spiral shapes to denote continuity and positive motion.
Selected a range of uplifting and vibrant colours to enhance the logo’s appeal and embody the optimism and positivity of HFSA’s goals.
Opted for modern yet approachable fonts, incorporating rounded, italic, and handwritten styles to emphasise fluidity and movement, making the logo accessible and engaging.

Client

Healthy Futures South Africa - University of Cape Town - FHS (FaCE)

Project Date

2024