Algaeron: Pioneering Natural Seaweed Skincare
Algaeron Skincare, renowned for its unique range derived from the brown seaweed Ecklonia Maxima, embodies the essence of natural skincare. This distinctive line is sustainably harvested from the Southern African coastline, offering a skincare solution that is both nurturing and rich in nutrients. Imago Visual was tasked with crafting a brand identity that reflects the pure and beneficial properties of Algaeron’s products, highlighting their commitment to sustainability and natural skincare excellence.
Industries
Natural Skincare
Health & Beauty
Challenge
The main challenge was to create a logo and brand identity that vividly represents the nourishing qualities of the Algaeron range and its unique component, Ecklonia Maxima. The branding needed to communicate the themes of purity, environmental responsibility, and the science-backed benefits of the skincare products.
What we did
- Crafted a logo that draws inspiration from the flowing, graceful forms of seaweed, symbolising the organic and healing properties of Algaeron’s skincare products. The design incorporates soft curves and earth tones, mirroring the natural origins and gentle efficacy of the range.
- Developed a unified brand narrative that accentuates the sustainable harvesting practices, innovative processing methods, and the exceptional skincare benefits of Ecklonia Maxima.
