Bil-Tomm’s Biltong: A Taste of South Africa in the UK
Bil-Tomm’s Biltong, a lively South African biltong business located in Stratford Upon Avon, UK, radiates the vibrant spirit of its owner, Tommy. Known for his dynamic presence at local food markets, Tommy required a brand identity that reflected his personality and the authentic taste of his products. Imago Visual was tasked with creating a character-driven logo that captures the essence of both Tommy and his biltong business.
Industries
Food Industry
Retail and Consumer Goods
Challenge
The main challenge was crafting a logo that embodies Tommy’s exuberant character and his South African roots while resonating with the diverse tastes of the UK market. The logo needed to be both distinctive and memorable, ensuring it stands out amidst the bustling environment of food markets and online platforms.
What we did
- Developed a personalised character logo that highlights Tommy’s larger-than-life personality and enthusiasm for biltong, using vibrant colours and playful design elements.
- Combined the character illustration with bold, approachable typography to enhance brand visibility and recognition, particularly at busy food markets.
