HAICU at UCT: Branding for Inclusivity and HIV/AIDS Awareness

The HIV/AIDS, Inclusivity and Change Unit (HAICU), based at the University of Cape Town, is dedicated to promoting inclusivity and addressing the challenges posed by HIV/AIDS within the academic community. Imago Visual was entrusted with the task of creating a unique brand identity that mirrors HAICU’s commitment to these crucial issues.

Industries

Healthcare
Academic Institutions

Challenge

The main challenge was to design a logo that encapsulates HAICU’s dedication to inclusivity and its proactive stance against HIV/AIDS, ensuring the logo was not only meaningful but also memorable and distinctive.

What we did
  • Crafted a bespoke typeface inspired by Japanese mark making, giving the logo a unique artistic flair that stands out and communicates the unit’s innovative approach.
  • Incorporated design elements that reflect the unit’s focus on inclusivity and its dynamic role in combating HIV/AIDS within the university.
Client

HIV/AIDS, Inclusivity and Change Unit (HAICU), University of Cape Town

Project Date

2007

Category

Brand Identity and Logo Design

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Custom logo for HAICU, showcasing unique typeface inspired by Japanese mark making, designed by Imago Visual.
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