Division of Environmental Health at UCT: A Visual Emblem of Sustainability and Health
Imago Visual was tasked with designing a brand identity for the Division of Environmental Health at the University of Cape Town, which focuses on promoting public health through improved environmental practices. This project involved developing a logo that captures the essence of the division’s dedication to environmental health and its impact on public wellness.
Industries
Environmental Health
Academic Institutions
Challenge
The challenge was to create a logo that conveys the division’s mission to enhance health through environmental sustainability in a manner that is both scientifically accurate and appealing to a broad audience, including the academic community and the general public.
What we did
- Designed a logo that creatively merges the letters “EH” with a figure of a person with arms outstretched, forming leaves, symbolising growth, health, and environmental care.
- Employed green tones and organic shapes to reinforce the focus on environmental health, ensuring the design was visually synonymous with sustainability and vitality.
- Chose a clean, modern typeface that complements the logo’s environmental theme, ensuring it is readable and professionally resonates within academic and health circles.
Client
Division of Environmental Health, University of Cape Town
Project Date
2021