UCT Evergreen Fund: Catalysing Innovation through Strategic Design

Imago Visual was entrusted with designing a compelling visual narrative for the UCT Evergreen Fund, a pivotal initiative aimed at harnessing seed funding to transform academic innovations into societal benefits. Our task was to create a booklet that not only informed but also inspired UCT’s Alumni & Friends network about the transformative impact of their contributions.

Industries

Education
Finance
Philanthropy

Challenge

The primary challenge was to clearly communicate the crucial role of seed funding in propelling university-led innovations, while appealing to potential donors’ sense of community and legacy. The booklet was required to articulate complex financial and technological concepts in an engaging manner that encourages investment and support.

What we did

Crafted a clean, professional design that mirrors the sophisticated nature of the fund and its objectives, ensuring the content is both accessible and persuasive.
Implemented a structured layout that guides readers through the investment process, detailing potential returns and the societal impacts of the Evergreen Fund.
Oversaw the print production process, producing a high-quality booklet that effectively represents the fund’s potential and professionalism, resonating with an informed audience.

Client

UCT Evergreen Fund, University of Cape Town

Project Date

2012